Fathom Analytics vs Looker (Google Cloud) pricing: which is cheaper for your team?
Looker (Google Cloud)'s cheapest paid tier (Conversational Analytics input overage) lists at $3/year, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Fathom Analytics pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| 100K pageviews | $15 | $12.5 | month | Up to 100K pageviews/mo, 50 sites |
| 200K pageviews | $25 | $20.83 | month | Up to 200K pageviews/mo |
| 500K pageviews | $45 | $37.5 | month | Up to 500K pageviews/mo |
| 1M pageviews | $60 | $50 | month | Up to 1M pageviews/mo |
| 2M pageviews | $100 | $83.33 | month | Up to 2M pageviews/mo |
| 5M pageviews | $140 | $116.67 | month | Up to 5M pageviews/mo |
| 10M pageviews | $200 | $166.67 | month | Up to 10M pageviews/mo |
| 25M pageviews | $470 | $391.67 | month | Up to 25M pageviews/mo |
Looker (Google Cloud) pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Standard | Custom | Custom | year | 10 Standard + 2 Developer users, 1K query and 1K admin API calls/mo |
| Enterprise | Custom | Custom | year | 100K query + 10K admin API calls/mo |
| Embed | Custom | Custom | year | 500K query + 100K admin API calls/mo |
| Conversational Analytics input overage | $3 | $3 | per 1M input tokens | $3 per 1M input tokens after Oct 1, 2026 |
| Conversational Analytics output overage | $20 | $20 | per 1M output tokens | $20 per 1M output tokens after Oct 1, 2026 |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Fathom Analytics | Looker (Google Cloud) |
|---|---|---|
| Billing model | month | year |
| Pricing model | Pageview-tiered flat pricing | Annual platform plus per-user licenses |
| Cheapest paid tier | 100K pageviews at $12.5/month | Conversational Analytics input overage at $3/per 1M input tokens |
| Mid-tier benchmark | 2M pageviews at $83.33/month | Conversational Analytics output overage at $20/per 1M output tokens |
| Total paid tiers published | 8 | 2 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Looker (Google Cloud) Conversational Analytics input overage |
| Most pricing tiers (room to grow) | Fathom Analytics (8 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Fathom Analytics |
Choose Fathom Analytics when
- Cookieless analytics priced strictly by monthly pageviews.
- Entry tier (100K pageviews) at $12.5/month is your budget ceiling.
- Volumes above 25M pageviews require contacting sales for custom pricing.
Choose Looker (Google Cloud) when
- Annual-commit BI from Google Cloud.
- Entry tier (Conversational Analytics input overage) at $3/per 1M input tokens is your budget ceiling.
- 1, 2, or 3-year terms; volume discounts on multi-year commits; user types Viewer, Standard, and Developer are quote-only.
Switching considerations
Watch the hidden fees on both sides. Fathom Analytics: Pageview overages bump you to the next tier automatically Looker (Google Cloud): Excess platform usage billed monthly in arrears Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Fathom Analytics or Looker (Google Cloud)?
At entry tier and 10 seats on annual billing: Fathom Analytics 100K pageviews comes to $13/mo; Looker (Google Cloud) Conversational Analytics input overage comes to $3/mo. Looker (Google Cloud) is the cheaper entry-tier choice at this team size.
Does Fathom Analytics have more pricing tiers than Looker (Google Cloud)?
Fathom Analytics publishes more paid tiers (8 vs 2). More tiers usually means more granular ways to grow without re-platforming.
Which pricing was verified more recently?
Fathom Analytics's pricing was last verified 2026-05-17; Looker (Google Cloud)'s on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.