Looker (Google Cloud) vs Simple Analytics pricing: which is cheaper for your team?
Looker (Google Cloud)'s cheapest paid tier (Conversational Analytics input overage) lists at $3/year, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Looker (Google Cloud) pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Standard | Custom | Custom | year | 10 Standard + 2 Developer users, 1K query and 1K admin API calls/mo |
| Enterprise | Custom | Custom | year | 100K query + 10K admin API calls/mo |
| Embed | Custom | Custom | year | 500K query + 100K admin API calls/mo |
| Conversational Analytics input overage | $3 | $3 | per 1M input tokens | $3 per 1M input tokens after Oct 1, 2026 |
| Conversational Analytics output overage | $20 | $20 | per 1M output tokens | $20 per 1M output tokens after Oct 1, 2026 |
Simple Analytics pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | month | 1 user, 5 websites, 30 days retention |
| Simple | $15 | $15 | month | EUR 15/mo or EUR 180/yr, 10 sites, 3 years retention |
| Team | $40 | $40 | month | EUR 40/mo or EUR 480/yr, 2 users included |
| Enterprise | Custom | Custom | month | Custom; manual invoicing, uptime SLA |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Looker (Google Cloud) | Simple Analytics |
|---|---|---|
| Billing model | year | month |
| Pricing model | Annual platform plus per-user licenses | Feature tiers in EUR |
| Cheapest paid tier | Conversational Analytics input overage at $3/per 1M input tokens | Simple at $15/month |
| Mid-tier benchmark | Conversational Analytics output overage at $20/per 1M output tokens | Team at $40/month |
| Total paid tiers published | 2 | 2 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Looker (Google Cloud) Conversational Analytics input overage |
| Most pricing tiers (room to grow) | Looker (Google Cloud) (2 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Looker (Google Cloud) |
Choose Looker (Google Cloud) when
- Annual-commit BI from Google Cloud.
- Entry tier (Conversational Analytics input overage) at $3/per 1M input tokens is your budget ceiling.
- 1, 2, or 3-year terms; volume discounts on multi-year commits; user types Viewer, Standard, and Developer are quote-only.
Choose Simple Analytics when
- EU-priced GDPR-friendly analytics with low monthly fees.
- Entry tier (Simple) at $15/month is your budget ceiling.
- Enterprise adds separated data storage, contract support, uptime SLA, and video onboarding.
Switching considerations
Watch the hidden fees on both sides. Looker (Google Cloud): Excess platform usage billed monthly in arrears Simple Analytics: Extra Team seats EUR 20/mo each Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Looker (Google Cloud) or Simple Analytics?
At entry tier and 10 seats on annual billing: Looker (Google Cloud) Conversational Analytics input overage comes to $3/mo; Simple Analytics Simple comes to $15/mo. Looker (Google Cloud) is the cheaper entry-tier choice at this team size.
Does Looker (Google Cloud) have more pricing tiers than Simple Analytics?
Both publish 2 paid tiers. The mid-tier benchmark is Conversational Analytics output overage for Looker (Google Cloud) and Team for Simple Analytics.
Which pricing was verified more recently?
Looker (Google Cloud)'s pricing was last verified 2026-05-17; Simple Analytics's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.