Matomo vs Looker (Google Cloud) pricing: which is cheaper for your team?
Looker (Google Cloud)'s cheapest paid tier (Conversational Analytics input overage) lists at $3/year, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Matomo pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| On-Premise | $0 | $0 | month | Self-hosted, unlimited hits, community support |
| Starter Cloud | $29 | $29 | month | EUR 29/mo, 50K hits/mo, EU data residency |
| Heatmap Plugin (Self-Host) | $18.25 | $18.25 | month | EUR 219/year for self-hosted heatmap and session recording plugin |
| A/B Testing Plugin (Self-Host) | $18.25 | $18.25 | month | EUR 219/year for self-hosted A/B testing plugin |
| Enterprise Cloud | Custom | Custom | month | Custom, 10M+ hits, fully managed |
Looker (Google Cloud) pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Standard | Custom | Custom | year | 10 Standard + 2 Developer users, 1K query and 1K admin API calls/mo |
| Enterprise | Custom | Custom | year | 100K query + 10K admin API calls/mo |
| Embed | Custom | Custom | year | 500K query + 100K admin API calls/mo |
| Conversational Analytics input overage | $3 | $3 | per 1M input tokens | $3 per 1M input tokens after Oct 1, 2026 |
| Conversational Analytics output overage | $20 | $20 | per 1M output tokens | $20 per 1M output tokens after Oct 1, 2026 |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Matomo | Looker (Google Cloud) |
|---|---|---|
| Billing model | month | year |
| Pricing model | Cloud hits-based or free self-hosted | Annual platform plus per-user licenses |
| Cheapest paid tier | Heatmap Plugin (Self-Host) at $18.25/month | Conversational Analytics input overage at $3/per 1M input tokens |
| Mid-tier benchmark | Heatmap Plugin (Self-Host) at $18.25/month | Conversational Analytics output overage at $20/per 1M output tokens |
| Total paid tiers published | 3 | 2 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Looker (Google Cloud) Conversational Analytics input overage |
| Most pricing tiers (room to grow) | Matomo (3 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Matomo |
Choose Matomo when
- GA replacement with paid EU cloud or free self-hosted option.
- Entry tier (Heatmap Plugin (Self-Host)) at $18.25/month is your budget ceiling.
- Enterprise Cloud handles 10M+ hits with Customer Success Manager; on-premise stays free but requires server ops.
Choose Looker (Google Cloud) when
- Annual-commit BI from Google Cloud.
- Entry tier (Conversational Analytics input overage) at $3/per 1M input tokens is your budget ceiling.
- 1, 2, or 3-year terms; volume discounts on multi-year commits; user types Viewer, Standard, and Developer are quote-only.
Switching considerations
Watch the hidden fees on both sides. Matomo: Overage charges per hit when monthly allocation exceeded Looker (Google Cloud): Excess platform usage billed monthly in arrears Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Matomo or Looker (Google Cloud)?
At entry tier and 10 seats on annual billing: Matomo Heatmap Plugin (Self-Host) comes to $18/mo; Looker (Google Cloud) Conversational Analytics input overage comes to $3/mo. Looker (Google Cloud) is the cheaper entry-tier choice at this team size.
Does Matomo have more pricing tiers than Looker (Google Cloud)?
Matomo publishes more paid tiers (3 vs 2). More tiers usually means more granular ways to grow without re-platforming.
Which pricing was verified more recently?
Matomo's pricing was last verified 2026-05-17; Looker (Google Cloud)'s on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.