Matomo vs Plausible Analytics pricing: which is cheaper for your team?
Plausible Analytics's cheapest paid tier (Starter) lists at $9/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Matomo pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| On-Premise | $0 | $0 | month | Self-hosted, unlimited hits, community support |
| Starter Cloud | $29 | $29 | month | EUR 29/mo, 50K hits/mo, EU data residency |
| Heatmap Plugin (Self-Host) | $18.25 | $18.25 | month | EUR 219/year for self-hosted heatmap and session recording plugin |
| A/B Testing Plugin (Self-Host) | $18.25 | $18.25 | month | EUR 219/year for self-hosted A/B testing plugin |
| Enterprise Cloud | Custom | Custom | month | Custom, 10M+ hits, fully managed |
Plausible Analytics pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Starter | $9 | $9 | month | Up to 10K pageviews, 1 site, 3 years retention |
| Growth | $14 | $14 | month | 3 sites, 3 team members, team management |
| Business | $19 | $19 | month | 10 sites, 5 years retention, Stats API, funnels |
| Enterprise | Custom | Custom | month | Custom; SSO, managed proxy, raw exports |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Matomo | Plausible Analytics |
|---|---|---|
| Billing model | month | month |
| Pricing model | Cloud hits-based or free self-hosted | Feature tier plus pageview volume |
| Cheapest paid tier | Heatmap Plugin (Self-Host) at $18.25/month | Starter at $9/month |
| Mid-tier benchmark | Heatmap Plugin (Self-Host) at $18.25/month | Growth at $14/month |
| Total paid tiers published | 3 | 3 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Plausible Analytics Starter |
| Most pricing tiers (room to grow) | Matomo (3 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Matomo |
Choose Matomo when
- GA replacement with paid EU cloud or free self-hosted option.
- Entry tier (Heatmap Plugin (Self-Host)) at $18.25/month is your budget ceiling.
- Enterprise Cloud handles 10M+ hits with Customer Success Manager; on-premise stays free but requires server ops.
Choose Plausible Analytics when
- Open-source GA alternative with flat monthly tiers.
- Entry tier (Starter) at $9/month is your budget ceiling.
- Enterprise unlocks higher API limits, SSO, managed reverse proxy and raw data exports.
Switching considerations
Watch the hidden fees on both sides. Matomo: Overage charges per hit when monthly allocation exceeded Plausible Analytics: Pageview volume bands above 10K bump price on each tier Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Matomo or Plausible Analytics?
At entry tier and 10 seats on annual billing: Matomo Heatmap Plugin (Self-Host) comes to $18/mo; Plausible Analytics Starter comes to $9/mo. Plausible Analytics is the cheaper entry-tier choice at this team size.
Does Matomo have more pricing tiers than Plausible Analytics?
Both publish 3 paid tiers. The mid-tier benchmark is Heatmap Plugin (Self-Host) for Matomo and Growth for Plausible Analytics.
Which pricing was verified more recently?
Matomo's pricing was last verified 2026-05-17; Plausible Analytics's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.