Auth0 pricing: tiers, seat costs, and hidden fees

Short answer

Customer identity platform with B2C and B2B pricing tiers. Costs scale with MAU bands, and add-ons like AI Agents inflate the bill 50%.

Last verified: 2026-05-17 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes

Free $0 month $0 month Up to 25,000 MAUs, basic auth features

B2C Essentials $35 month $32 month 500 MAU baseline, 3 enterprise SSO connections

B2C Professional $240 month $220 month 1,000 MAU baseline, advanced auth features

B2B Essentials $150 month $137 month 500 MAU baseline, organizations support

B2B Professional $800 month $733 month 1,000 MAU baseline, full B2B feature set

Auth0 cost calculator

For 10 seats on B2C Essentials, current public pricing implies $32 per month when annual pricing is available, or $35 month-to-month.

Sample stack cost at named team sizes

Auth0 monthly cost projection by team size, based on public per-seat pricing.
Tier	10 seats / month	25 seats / month	50 seats / month
Free	$0	$0	$0
B2C Essentials	$32	$32	$32
B2C Professional	$220	$220	$220
B2B Essentials	$137	$137	$137
B2B Professional	$733	$733	$733

Math: per-seat tiers multiplied by seat count. Flat-fee tiers stay constant. Does not include add-ons, support tiers, implementation, or usage overages.

Hidden fees and quote risks

Auth0 for AI Agents adds 50% to base price
Extra enterprise SSO connections: $100/month each beyond included
M2M tokens: $30 to $1,200/month for additional tokens
Enterprise MFA add-on for B2B Essentials: $100/month
Annual billing prices 11x monthly (one month free)

Enterprise notes

Custom Enterprise tier required for high MAU volumes, unlimited connections, dedicated infrastructure, and 99.99% SLA. Pricing is quote-only.

Closest alternatives

Other customer identity (ciam) tools buyers shortlist when they compare Auth0.

Okta Workforce Identity Workforce identity (iam)

Clerk Developer auth (ciam)

WorkOS B2B SSO And directory

Stytch Developer auth (ciam)

Descope Developer auth (ciam)

Sources

Auth0 official pricing page

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Auth0 cost?

Auth0 pricing depends on its MAU-tiered with B2C and B2B SKUs. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Auth0?

Auth0 for AI Agents adds 50% to base price

Which Auth0 alternatives should buyers compare?

Okta, Clerk, WorkOS, Stytch, Descope are the closest alternatives most procurement teams compare against Auth0.