Unbounce pricing: tiers, seat costs, and hidden fees

Short answer

Landing page builder priced by traffic, pages and users. Annual billing saves 25% but overage fees fire when traffic spikes.

Last verified: 2026-05-17 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes

Starter $29 month $22 month 5 pages, 500 traffic, 1 user, 1 domain

Build $99 month $74 month Unlimited pages, 20K traffic, 1 user, 1 domain

Experiment $149 month $112 month Unlimited pages, 30K traffic, 3 users, 2 domains

Optimize $249 month $187 month Unlimited pages, 50K traffic, 5 users, 3 domains

Unbounce cost calculator

For 10 seats on Starter, current public pricing implies $22 per month when annual pricing is available, or $29 month-to-month.

Sample stack cost at named team sizes

Unbounce monthly cost projection by team size, based on public per-seat pricing.
Tier	10 seats / month	25 seats / month	50 seats / month
Starter	$22	$22	$22
Build	$74	$74	$74
Experiment	$112	$112	$112
Optimize	$187	$187	$187

Math: per-seat tiers multiplied by seat count. Flat-fee tiers stay constant. Does not include add-ons, support tiers, implementation, or usage overages.

Hidden fees and quote risks

Traffic and conversion overages billed as one-time charges
Concierge and Agency plans require sales contact

Enterprise notes

Concierge starts at 100K traffic with 15 users and 5 domains; Agency starts at 50K traffic with 5+ users and 10+ domains.

Closest alternatives

Other landing page and conversion tooling tools buyers shortlist when they compare Unbounce.

Leadpages Landing page builder

Instapage Landing page and ad personalization

Webflow Website builder

Sources

Unbounce pricing page

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does Unbounce cost?

Unbounce pricing depends on its Traffic-capped feature tiers. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for Unbounce?

Traffic and conversion overages billed as one-time charges

Which Unbounce alternatives should buyers compare?

Leadpages, Instapage, Webflow are the closest alternatives most procurement teams compare against Unbounce.