Ahrefs vs Moz Pro pricing: which is cheaper for your team?
Moz Pro's cheapest paid tier (Starter) lists at $49/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Ahrefs pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Lite | $129 | $108 | month | 1 user, 750 monthly credits, 5 projects, 750k crawl credits, AI Overviews tracking limited. |
| Standard | $249 | $208 | month | 1 user, 5,000 credits, 20 projects, 2 years history, 2,000 tracked keywords; extra users at EUR 37.40/mo each. |
| Advanced | $449 | $374 | month | 1 user, unlimited credits, 50 projects, 5 years history, 5,000 keywords; extra users EUR 56.10/mo each. |
| Enterprise | $14990 | $1249 | year | Annual contract from approx USD 14,990/yr; unlimited credits, custom seats, SSO. |
Moz Pro pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Starter | $49 | $49 | month | Entry-level single-site plan with rank tracking and limited research. |
| Standard | $99 | $79 | month | 1 user, 3 tracked sites, AI Overviews by keyword, 2 AI content briefs per month. |
| Medium | $179 | $143 | month | 2 users, 10 tracked sites, 10 AI content briefs, AI Visibility dashboards. |
| Large | $299 | $239 | month | 3 users, 25 tracked sites, 50 AI content briefs, full AI Search/GEO data. |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Ahrefs | Moz Pro |
|---|---|---|
| Billing model | month | month |
| Pricing model | Tiered SEO research and audit platform with usage credits | Tiered SEO platform with annual discount |
| Cheapest paid tier | Lite at $108/month | Starter at $49/month |
| Mid-tier benchmark | Advanced at $374/month | Medium at $143/month |
| Total paid tiers published | 4 | 4 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Moz Pro Starter |
| Most pricing tiers (room to grow) | Ahrefs (4 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Ahrefs |
Choose Ahrefs when
- Ahrefs charges per-tier monthly fees plus per-user upgrades, with rank tracking, site audit, and Brand Radar prompts billed as add-on credits.
- Entry tier (Lite) at $108/month is your budget ceiling.
- Enterprise plan is sold annually with custom seats, audit logs, SSO, and dedicated success management; published floor is approximately USD 14,990 per year.
Choose Moz Pro when
- Moz Pro offers Standard, Medium, Large, and Premium SEO plans from USD 99 per month, with optional AI Visibility Dashboards and prompt tracking add-ons.
- Entry tier (Starter) at $49/month is your budget ceiling.
- Moz Premium and Moz Enterprise are custom-quoted with higher keyword and site limits, dedicated support, and SSO.
Switching considerations
Watch the hidden fees on both sides. Ahrefs: Extra users billed separately at EUR 37.40 to EUR 93 per user per month depending on tier Moz Pro: Additional AI Visibility Dashboards billed at USD 20 each Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Ahrefs or Moz Pro?
At entry tier and 10 seats on annual billing: Ahrefs Lite comes to $108/mo; Moz Pro Starter comes to $49/mo. Moz Pro is the cheaper entry-tier choice at this team size.
Does Ahrefs have more pricing tiers than Moz Pro?
Both publish 4 paid tiers. The mid-tier benchmark is Advanced for Ahrefs and Medium for Moz Pro.
Which pricing was verified more recently?
Ahrefs's pricing was last verified 2026-05-17; Moz Pro's on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.