Drip vs Kit (ConvertKit) pricing: which is cheaper for your team?
Kit (ConvertKit)'s cheapest paid tier (Creator) lists at $25/month, which beats the other on entry pricing. Mid-tier and enterprise math can flip the answer — use the per-tier table below to see the real cost for your team size at each tier.
Calculate the cost for your team
Drip pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Starter | $39 | $39 | month | Up to 2,500 subscribers, unlimited sends, email and chat support, up to 50 workflows. |
| Growth | $99 | $99 | month | Higher subscriber tier with live chat support included; price scales by list size. |
Kit (ConvertKit) pricing tiers
| Tier | Monthly | Annual (eq) | Unit | Notes |
|---|---|---|---|---|
| Newsletter (Free) | $0 | $0 | month | Up to 10,000 subscribers, 1 basic visual automation, unlimited landing pages and broadcasts. |
| Creator | $33 | $25 | month | 1,000 subscribers, unlimited visual automations, A/B subject line testing, 24/7 email support. |
| Pro | $66 | $50 | month | 1,000 subscribers, unlimited users, advanced analytics, deliverability reporting, newsletter referral system. |
Feature by feature
The non-pricing differences that drive the real decision.
| Capability | Drip | Kit (ConvertKit) |
|---|---|---|
| Billing model | month | month |
| Pricing model | Subscriber-tiered ecommerce email | Subscriber-tiered with free plan |
| Cheapest paid tier | Starter at $39/month | Creator at $25/month |
| Mid-tier benchmark | Growth at $99/month | Pro at $50/month |
| Total paid tiers published | 2 | 2 |
| Last verified | 2026-05-17 | 2026-05-17 |
Best for…
Hand-picked use cases mapped to the winner.
| Use case | Winner |
|---|---|
| Lowest entry price (10-person team) | Kit (ConvertKit) Creator |
| Most pricing tiers (room to grow) | Drip (2 tiers) |
| Predictable per-seat billing | Neither (both flat/usage) |
| Most recently verified pricing | Drip |
Choose Drip when
- Drip is ecommerce-focused email automation starting at $39 per month for up to 2,500 subscribers with unlimited sends and onsite campaigns.
- Entry tier (Starter) at $39/month is your budget ceiling.
- Drip uses a sliding subscriber calculator for larger lists; no public ceiling published, all overages are absorbed into the tier price.
Choose Kit (ConvertKit) when
- Kit is creator-focused email marketing with a free tier up to 10,000 subscribers and paid plans starting at $33 per month for 1,000 contacts.
- Entry tier (Creator) at $25/month is your budget ceiling.
- Larger subscriber tiers use a sliding pricing calculator on the website; high-volume creators get migration help when moving from a competitor.
Switching considerations
Watch the hidden fees on both sides. Drip: Pricing scales with both list size and send volume so growing lists silently raise the bill Kit (ConvertKit): Digital product transaction fees of 3.5% plus $0.30 per sale Always confirm with the vendor before purchase.
Frequently asked questions
Which is cheaper for a 10-person team, Drip or Kit (ConvertKit)?
At entry tier and 10 seats on annual billing: Drip Starter comes to $39/mo; Kit (ConvertKit) Creator comes to $25/mo. Kit (ConvertKit) is the cheaper entry-tier choice at this team size.
Does Drip have more pricing tiers than Kit (ConvertKit)?
Both publish 2 paid tiers. The mid-tier benchmark is Growth for Drip and Pro for Kit (ConvertKit).
Which pricing was verified more recently?
Drip's pricing was last verified 2026-05-17; Kit (ConvertKit)'s on 2026-05-17. Both pages link to the vendor's official pricing source so you can re-check before committing.