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HighLevel

HighLevel pricing: tiers, seat costs, and hidden fees

Short answer

All-in-one agency CRM + marketing. Flat monthly fee hides material usage costs for SMS, voice, and AI services that scale with client volume.

Last verified: 2026-05-17 Model: month Official pricing

Public pricing tiers

TierMonthlyAnnual monthly equivalentNotes
Starter $97 month $81 month 3 sub-accounts, unlimited contacts and users.
Unlimited $297 month $248 month Unlimited sub-accounts, advanced API access.
Agency Pro $497 month $414 month SaaS Mode, automated sub-account creation.

HighLevel cost calculator

$81 / month

For 10 seats on Starter, current public pricing implies $81 per month when annual pricing is available, or $97 month-to-month.

Hidden fees and quote risks

  • Usage-based fees for phone numbers, SMS, email sends, premium AI.
  • AI Employee add-on: $97/month per sub-account.
  • White Label Mobile App: $497/month.
  • HIPAA Compliance: $297/month; Premium Support: $500/month.

Enterprise notes

Enterprise is custom-quoted for agencies with custom limits, white-label apps, and dedicated support.

Closest alternatives

Other agency crm + marketing tools buyers shortlist when they compare HighLevel.

HubSpot CRM
ActiveCampaign Marketing automation
Keap Not yet covered
Zoho CRM Sales CRM

Sources

Pricing changes frequently. Confirm directly with the vendor before purchase.

Frequently asked questions

How much does HighLevel cost?

HighLevel pricing depends on its Flat agency platform fee with usage-based comms. The page lists public tiers and flags custom or usage-based items that require vendor confirmation.

What is the main hidden fee risk for HighLevel?

Usage-based fees for phone numbers, SMS, email sends, premium AI.

Which HighLevel alternatives should buyers compare?

HubSpot, ActiveCampaign, Keap, Zoho CRM are the closest alternatives most procurement teams compare against HighLevel.